How Their own Turned into the fresh Queer Woman’s Way to Grindr
In those days, Exton did within an advertising department, in which she spent the season allotted to a consumer regarding dating company. But since she are operating alongside their unique consumer to develop their brand exposure, she didn’t assist however, notice some really serious holes in the business: namely, one to no body about biz got innovated beyond the app and you may site maxims out-of adult dating sites that were first designed for gay men. If you’re Grindr appeared to dominate the latest relationship marketplace for men’s hookups and you may matchmaking, she questioned: in which is the relationship provider for women, trans, and gender low-conforming anyone?